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 Luis Pedro, VeryLight (far left), Victor Domingos, Alfasom (second to far left), Steve Warren, Avolites (far left) with some of the team from Alfasom |
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| The first Avolites Pearl Expert console has
arrived in Portugal and been delivered by Avo’s distributor VeryLight to one of
the country’s leading lighting, sound and AV rental houses, Lisbon-based Alfasom
Audiovisuais. It’s the first of 22 Pearl Experts that VeryLight has on order from Avolites explains MD Luis Pedro. The company staged an open day at the end of 2006 at which they demonstrated the Pearl Expert for the first time in Portugal, which resulted in a tidal wave of orders! In the 3 years they have been distributing the Avo brand, VeryLight has sold over 90 Pearls. “The Pearl 2000 and 2004 have both been so incredibly popular in Portugal” declares Pedro “And it’s obvious right from the start that the Pearl Expert is following that trend”. He attributes this remarkable success to the fact that the console – the industry standard in Portugal – is ideally suited to the diverse nature of the Portuguese professional entertainment and leisure lighting markets. “Nothing can compare to an Avo Pearl in terms of ease of use, and with the extra power, features and processing capability of the Expert, this will be another great leap forward for this type of console”. The Pearl Expert offers hugely more features in the same sized package. Designers are very happy with the extra Master faders, the double roller, the increased palettes and the size, reports Pedro, while owners are happy with the price. Also because they know they are investing in a console with the same basic architecture as previous Pearls but with new technology, so it’s guaranteed to have several years life ahead. Alfasom has been in business for 22 years and has 24 employees at its Lisbon base, plus offices in Porto, the Algarve and Madrid, Spain. Director Victor Domingos explains that their Spanish business has leapt by 60% in the last 12 months, and that they cover over 3000 events a year between all offices in the corporate, television and live sectors. They already have 15 Avo consoles between Portugal and Spain including Diamonds and Pearls, and he thinks, “It’s the brand that everyone is using and asking for here”. Currently on order are two Pearl Experts, the first of which has been delivered, plus two Pearl 2008s. “The Pearl is an ideal console for a large percentage of the wide range of events Alfasom covers” says Domingos “It’s really flexible and lots of LD’s, programmers and operators are very familiar with it”. Alfasom also owns large quantities of Avolites ART dimmer racks in both Spain and Portugal and about 30 of Avo’s DMX Buffers, “This is a small but very important link in the control chain” says Domingos. He comments on the “rock solid” nature of the Avolites dimmers, adding that Alfasom still has four Avo FD dimmer mainframes in active service “going strong even after 15 years or so on the road!” VeryLight has also sold the first installation Pearl Expert in the country to the Casa De Musica in Porto – the city’s primary live music venue. |
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Web Links and Contact Information.
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Avolites Ltd |
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Date of issue : 24th March 2007. For more press info and photos on Avolites, please call Louise Stickland on +44 (0)1865 202679 or +44 (0)7831 329888 or Email ‘louise@loosplat.com’. Contact Avo direct on +44 (0)20 8965 8522. |
