
Photo courtesy of Mondiale Publishing
Avolites has appointed Mumbai-based Jagmag as its exclusive, Indian distributor. The announcement was confirmed at the PALA Show, where Avolites enjoyed a busy and very successful exhibition.
Jagmag is a high profile event production and lighting sales company headed by Atul Sonpal, with whom Avolites has enjoyed a fruitful working relationship since 1995. In this time, Sonpal, a leading lighting designer, has bought many Avolites products, and has been instrumental in establishing Avo consoles at the forefront of the Indian professional lighting industry.
India has proved productive, vibrant and one of Avolites strongest markets since the Millennium. Their enthusiasm for technology has driven their hunger for knowledge and their need to get their heads right around the philosophies of the consoles, and also fully acquainted with the internal workings. This has resulted in Avolites users in India being able to realise the full potential of the consoles, and some of the most creative and innovative shows have resulted.
Sonpal and Jagmag are constantly working hands-on in a variety of areas including large-scale fashion shows, movie premiers, corporate events, live concerts and parties.
Comments Avo Sales Director, Steve Warren “So far, I had resisted putting a formal distribution structure in place until the conditions were right for Atul. Jagmag will be the exclusive Avolites supplier for India, Pakistan, Sri Lanka and Mauritius. Atul’s integrity, commitment and passion for lighting make him 100% right for the task ahead and I love working with him!”